Let us do our best to answer them.
MEMO Marketing Group provides you with all the resources of an entire marketing department for less than the cost of ONE marketing professional. Our model gives our clients the most expertise and greatest value for their investment.
If your clients don’t know why they would choose you over every other choice they might have, then you have not figured out how to market your why, and likely need help with your marketing objectives.
That’s ok! We will sit down with your leadership team, discuss your current situation, and make expert recommendations based on your specific marketing needs. We have packages tailored to fit the needs of most companies.
Marketing and Sales, when done right, complement each other. A strong marketing strategy and program should tell your story, and a strong sales strategy converts that story to paying customers. Marketing is designed to make people aware of who you are, what you have to offer, and why businesses should buy from you. Sales is designed to bring that awareness to the finish line in the form of revenue.
We recommend WordPress as the best CMS tool. It is easy to use, has great functionality, and is easy to connect through different plug ins.
Responsive web design means the user has optimal viewing experience across multiple devices. A responsive site adapts to mobile, tablet, and traditional website formats based on its layout, making it easier to scroll, read, or pan information seamlessly.
Blogs are critical to creating content and industry expertise in the eyes of your customers. One of the most effective types of content to post on social media is a link back to your blog page. It is also very important to ensure you always have fresh blog content shared on a regular basis, as that will keep customers and prospects coming back to your site for more information.
Videos are becoming more and more important in the world of social media marketing. MEMO Marketing Group believes YouTube is a great way to promote your brand’s image through a variety of video types and styles.
MEMO Marketing Group advises against having multiple marketing initiatives. We work with companies all the time to help them create a comprehensive, yet cohesive marketing program. Consistent messaging is critical to building your brand in the marketplace.
Email marketing is one of the most effective ways for a business to reach customers directly. With Email Marketing, you are not posting something out into the media void and hoping someone will see it. You are directly sending information to someone’s inbox, which gives you a much greater likelihood of seeing it.
Statistics show that email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. While social media marketing is very popular, and definitely necessary to get your message out, it has not taken the place of email marketing.
MEMO Marketing Group recommends against purchasing a list when first starting with an email marketing program. Purchased lists often have companies with outdated information, or have at least not indicated an interest in your products or services. They will likely mark your email as spam. The best way to create an email subscriber list that will be beneficial to your company is to grow it organically.
The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. You can put this offer on your site, or on your social media pages to get people excited about your products and services. Once you get the word out your leads will automatically qualify themselves by opting in.
Any kind of content that will be valuable to your particular audience. Whether it’s an eBook, a white paper, a video, a webinar, or something else – a good incentive attracts potential customers so that they will sign up to receive the information you have.