Should I Hire a Marketing Director?
If this is a question you are asking yourself… congratulations! That means your company must be on solid footing and doing well. But it seems you may think you COULD be doing better. And with the right marketing director, that may be true.
But honestly, not EVERY company should hire a marketing director.
The question: is YOUR company one that would benefit from a marketing director leading your strategic marketing direction? And here are 3 big questions to ask yourself to see if the answer is yes.
1. Am I Ready To Let Go?
I’ve dealt with it too many times. As an in-house marketing director for 2 companies and an out-sourced marketing director for over 2 dozen, I have seen this too many times.
The owner of the company wants things his way, or NO way.
But often the owner of the company (to use the phrase) “can’t see the forest for the trees.” This is no knock on his/her ability to be good at what he/she does. It just that often it’s easy to settle into seeing things only one way.
A fresh set of eyes, trained in establishing good “go-to-market” strategies for companies can come at it from an angle that others inside can’t, and will breathe new life into areas you thought could never grow.
But it does require the owner to let go. And if you are ready to do that, it may be time to hire a marketing director.
2. Are We Good At What We Do?
If you are not successful at solving real problems for clients, or if you have a history of bad service, no marketing director can help you until that problem is fixed. They may be able to change your message and land a few more clients in the short-term, but eventually, it will catch up with you.
Companies that offer solid products and/or services with raving fans are great candidates for marketing directors. Because often with the right branding, messaging and activities, companies can propel to the next level quickly.
3. Are We Ready To Invest in the Business?
Let’s be honest, a good marketing director is not cheap. If they are, you may want to steer clear. But a good marketing director will be worth their price 10 times over if able to do what they are capable of.
Check out what the average salary is for a marketing director in your area, and plan to spend at least that. But remember, they just DIRECT the work. You need to have a budget for getting the work done as well.
What If a Marketing Director is Out of My Price Range? Are There Other Options?
Wow, that’s the best question you’ve asked so far! 😉
At MEMO Marketing Group, we’ve made a whole business model out of this question.
The reality is, VERY few businesses need a full-time marketing director. So why pay for it?
It’s the same way for ALL marketing functions really. Few businesses need 40-50 hours per week of a graphic designer, web developer, copywriter, SEO specialist, social media manager (and the list goes on and on and on). But the functions are needed to do marketing right.
A major solution that many companies are turning to is an “Outsourced Model”. One that provides the dedicated resources you need, but only requires you to “buy” what you use.
This is how MEMO works. And how most companies can not only afford a marketing director, but also all of the other marketing resources needed to optimize their marketing to grow their business.
You will learn that all marketing functions, including a marketing director, can be purchased for LESS than the cost of a full-time employee.
If you’re ready then it’s time to take your company to the next level. Contact us and let’s have a conversation to see if we could be the right fit for your business.
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