Category Archives: Uncategorized

How many minutes has it been since you’ve used an app on your phone?  For many of you, you’re probably reading this on your phone right now!  Mobile smartphones are the way of the world, and in the U.S., Americans spend upwards of 5.4 hours per day on their phone. So if this is the […]

I’ve found myself talking a lot about referrals over the last few weeks. And that’s because I’ve found myself talking to a lot of business people who want to grow business. Here’s what I find interesting about the whole topic. If I ask 100 people to tell me the most common way they get new clients, […]

If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat.  That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective. And if you are a sales manager in one of these companies, you may also […]

If you’ve ever seen the movie Field of Dreams starring Kevin Costner, you will undoubtedly remember the famous line, “If You Build It, They Will Come”. In the movie, Ray (Costner) hears voices from the cornfields in Iowa, where he was told to build a baseball field so the 1919 Chicago White Sox could play […]

Often CEOs are removed from the day to day marketing efforts and have a hard time knowing for sure if the investment in marketing is being spent wisely or not.  Not to mention that marketing tactics are changing faster than most people can catch up, how can you possibly know if you are spending the […]

Dear Professional Salesperson: Can we speak candidly for a moment? You are awesome.  You’re a Rockstar.  You are kicking it DAILY.  Beating quotas.  Taking down your competition.  Running your race with honor, medals, and awards.  Confetti flying in the air.  You are moving your product and/or services forward in the market.  You are getting it […]

I’m one of those people on LinkedIn every week, looking at status updates, news articles, profiles of connections, searching for potential referral partners and more.  And I can say, with proven consistency and honest conviction, the role in companies that need the MOST help on LinkedIn is the CEO. I mention this to most CEOs […]

If you’re of a certain age, even if you don’t want to admit it, the words “Knowledge Is Power” bring back memories of a favorite Saturday morning cartoon called Schoolhouse Rock. Schoolhouse Rock had fun, catchy jingles designed to help kids learn the basic laws of grammar, math, government, and history.  I loved that series […]

My college professor always told me, “why reinvent the wheel?”  If you are looking for ideas, find something you like and start with that. For instance, when my wife was bugging me to build a deck on the back of our last home, I didn’t try to imagine something from scratch.  I immediately went to […]

Marketing professionals are NOTORIOUS for trying to be a “jack of all trades”. Often what that means is there is not enough time to do it all — and therefore all but the emergencies drop off the table. It’s unfortunate, but meaningful marketing tasks often fit in that category.