Get Your Game On—Sales and Marketing Partnerships For the Win!
Dear Professional Salesperson: Can we speak candidly for a moment? You are awesome. You’re a Rockstar. You are kicking it DAILY. Beating quotas. Taking down your competition. Running your race with honor, medals, and awards. Confetti flying in the air. You are moving your product and/or services forward in the market. You are getting it…read more
Why Marketing Today Requires More Teacher and Less Salesman
In case you aren’t paying attention to marketing these days, there has been a change brought on by social media, SEO and the cultural distrust of sales in general. Look around and watch what’s happening to your favorite products and services. Watch the commercials (instead of skipping them) during your favorite reality show and you…read more
How Marketing Can Increase Your Sales and Revenue Growth in 2016
Limited sales and no revenue growth; what’s missing? Entrepreneurial companies around the world often tend to focus most of their time and energy on creation of innovative products and solutions, securing resources, hiring the most competent teams, making operations smoother and more efficient, acquiring services of the best legal advisers, programmers and accountants, and introducing…read more
Strategic Marketing 101 for Sales Managers
If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat. That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective. And if you are a sales manager in one of these companies, you may also…read more