You’ve built your business to this point without someone assisting you with marketing. You’ve worked hard networking, gotten referrals, and grew steady while investing little out of pocket in marketing.Do you really need to spend money in ways you haven’t to this point? Well, not necessarily.Often we tell companies that hiring a marketing professional is…

It’s often suggested that “sales covers up many problems in business”, and although it’s often true, it doesn’t mean it’s a mantra we should just accept.  For instance, when you find sales is covering up inefficiencies in your business, that’s a problem you shouldn’t ignore. Inefficiencies can be in operations, administrative or personnel.  They can be…