What To Do When Your Ideal Prospect Says “I’m Not Interested.”
If you own a business or are a sales professional, I have a REAL question for you to think about. What do you do when an ideal prospect says, “I’m not interested“? If you are like most, you probably stop focusing on them. At best, you add them to an email newsletter list or something. But…read more
[Video] Strategic Marketing Will Improve Your Yield
One of the biggest temptations in marketing is based on the idea that “more must be better”. Many business owners dabble in a tremendous number of different market tactics — never truly investing the kind of resources necessary to be successful in any of them.read more
The #1 Thing Your Prospects Want to Know About YOU.
It’s really very simple, but most sales professionals completely avoid it. The reason is that they already know it themselves – and therefore incorrectly assume others do too. Any guesses? Do prospects want to know your experience? Your pricing? Your approach to business? All the services you offer? Your features and benefits? How to contact…read more
What is Strategic Marketing?
Is strategic marketing a buzz word for just “marketing” or “really cool marketing”? At MEMO, we don’t think so. Strategic marketing is how it’s sounds. It’s about being strategic with your marketing. In this article, we will describe in detail how to be strategic, show some examples from other companies and tell you how to…read more
5 Marketing Objectives Every Company Should Consider
If you’re interested in jump starting your marketing efforts, it’s important you first consider your purpose in doing so. It may have been your original intent to just “grow sales” but marketing really has more appropriate considerations than that. The key to success with your marketing is to understand what your potential marketing objectives are. …read more
12 Tools I Couldn’t Run My Business Without (and Maybe You Shouldn’t Either)
My college professor always told me, “why reinvent the wheel?” If you are looking for ideas, find something you like and start with that. For instance, when my wife was bugging me to build a deck on the back of our last home, I didn’t try to imagine something from scratch. I immediately went to…read more
Stop Wasting Time and Money on Marketing Tasks
Marketing professionals are NOTORIOUS for trying to be a “jack of all trades”. Often what that means is there is not enough time to do it all — and therefore all but the emergencies drop off the table. It’s unfortunate, but meaningful marketing tasks often fit in that category.read more
Why People Don’t Buy from YOU!
In 2000, I had just started a new job. I was the director of a department that was now offering a new innovative service and I was responsible for getting the word out to our existing customers. I scheduled many meetings with our customers to show them what this new technology could do. I would…read more