Are Your Marketing Dollars Being Spent Wisely? Here are 8 Questions to Ask.
Often CEOs are removed from the day to day marketing efforts and have a hard time knowing for sure if the investment in marketing is being spent wisely or not. Not to mention that marketing tactics are changing faster than most people can catch up, how can you possibly know if you are spending the…read more
Is Your Company Effective with Their Marketing Efforts? Here’s why Knowledge is Power.
If you’re of a certain age, even if you don’t want to admit it, the words “Knowledge Is Power” bring back memories of a favorite Saturday morning cartoon called Schoolhouse Rock. Schoolhouse Rock had fun, catchy jingles designed to help kids learn the basic laws of grammar, math, government, and history. I loved that series…read more
5 Things Every CEO Should Do to Help Their Company’s Marketing Program.
Many CEOs believe that once they hire marketing resources for the company, their responsibility to marketing is over —but that can’t be farther from the truth. As a matter of fact, the CEO probably has the most critical role of all when it comes to marketing the company. That’s because their influence affects everyone else….read more
Failing to Plan is Planning to Fail. Should You Take This Risk with Your Marketing Plan?
We receive calls every day from companies asking for help with their marketing. We are often asked to help with social media, with redoing a website, helping with branding, or even doing a direct mailer. While we are skilled and equipped to help with any of these components, and love to do them, the first…read more
Why Strategic Marketing Can Be So Darn Frustrating
I have heard it almost weekly for my whole career. “Marketing does not work.” “Strategic marketing is too expensive.” “Marketing is not effective.” It’s been a challenge overcoming that mind-set.read more
Why Marketing Works For Others But Doesn’t Work For You
For months, I’ve been trying to lose weight. I’ve used running apps. I’ve dropped all soda from my diet. I’ve even hired a personal trainer. All of these techniques have not given me the results I hoped for and dreamed about. The question I ask myself is: “Why?”read more
Does Your Company Need a Marketing Audit?
Is this situation happening to you and your company? Your company invests some money at a new marketing campaign hoping for good results; increased sales and new customers. Then over the next few months, everyday business keeps chugging along while slowly, creeping up the back of your neck, you suspect (and then finally realize) your…read more
Should I Hire a Marketing Director?
If this is a question you are asking yourself… congratulations! That means your company must be on solid footing and doing well. But it seems you may think you COULD be doing better. And with the right marketing director, that may be true. But honestly, not EVERY company should hire a marketing director. The question: is…read more
The Five MUSTS of Strategic Marketing
There is a lot of responsibility when you oversee a company’s strategic marketing. It’s because when you market for someone, you are influencing an audience’s perception about them. That’s what a brand is – the perception of something. When you are the owner of the company, marketing is impacting your personal brand too. Often marketers…read more
Marketing Proposal Tips When Hiring a Marketing Agency
You own a small or mid-size company and you’ve grown the company steadily. As a budding entrepreneur, you probably were a jack of all trades, including the role of Marketing Director. Then you hired a sales team and thought that would be sufficient to maintain your growth. But now the sales manager is insisting the…read more