“If You Build It, They Will Come”—How to Ensure Your Marketing Plan Will Fail
If you’ve ever seen the movie Field of Dreams starring Kevin Costner, you will undoubtedly remember the famous line, “If You Build It, They Will Come”. In the movie, Ray (Costner) hears voices from the cornfields in Iowa, where he was told to build a baseball field so the 1919 Chicago White Sox could play…read more
Failing to Plan is Planning to Fail. Should You Take This Risk with Your Marketing Plan?
We receive calls every day from companies asking for help with their marketing. We are often asked to help with social media, with redoing a website, helping with branding, or even doing a direct mailer. While we are skilled and equipped to help with any of these components, and love to do them, the first…read more
Three Critical Elements to an Effective Marketing Plan Process
At MEMO, we try to help other businesses by teaching them strategic marketing. Our local marketing seminars have allowed us to trained over 100 business owners, and we look forward to training hundreds more. But recently, in a follow-up meeting with a business owner who had attended one of our seminars, I was asked a very…read more
Why Starting with a Sample Marketing Plan Doesn’t Work
So you realize that your company is in desperate need of a marketing plan and you have never done one before. Therefore, you begin like any other person would in 2015 by Googling “Sample Marketing Plan” only to find a ton of samples and templates you can purchase and download.read more