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[Guest Blog] – My Evaluation of MEMO’s Course: “The Buyer’s Journey” by Ken Zweigel

My name doesn’t matter. I’m a hired gun. An outsourced writer. My assignment: Write a blog article about Online Marketing Training that encourages you to enroll in the MEMO Marketing Academy’s online video course about the buyer’s journey. The course is designed to help you learn the 6 Buyer’s Steps that will change your sales…

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How Much is a Lead Worth? Here’s a Quick Formula to Find Out.

Let’s pretend for a moment that I have been out generating leads for your business for a month, and I have a grocery sack of leads that are perfect for your business. (I know you are saying, “you can’t put my leads in a grocery sack.”  I realize that. Let’s just go with it.) So,…

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Lead Generation 101: Why It’s the Lifeblood of Any Successful Business

Steady flow. Qualified leads. Sales pipeline. If you’re a business owner, those three phrases are a major key to your success. They describe the essence of lead generation. It doesn’t matter what type of business you own or manage. Having a steady flow of qualified leads in your sales pipeline  (or sales funnel) is much…

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