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Three Critical Elements to an Effective Marketing Plan Process

At MEMO, we try to help other businesses by teaching them strategic marketing.  Our local marketing seminars have allowed us to trained over 100 business owners, and we look forward to training hundreds more. But recently, in a follow-up meeting with a business owner who had attended one of our seminars, I was asked a very…

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How Much is a Lead Worth? Here’s a Quick Formula to Find Out.

Let’s pretend for a moment that I have been out generating leads for your business for a month, and I have a grocery sack of leads that are perfect for your business. (I know you are saying, “you can’t put my leads in a grocery sack.”  I realize that. Let’s just go with it.) So,…

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Identify LinkedIn Profiles That Help You Maximize Yours

We recently posted an article about leveraging Twitter to grow your business that was well-received by our readers. Based on the positive feedback we’ve received about that post, we figure it’s a good idea to further discuss the use of social media to help promote yourself or your business.

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Lead Generation 101: Why It’s the Lifeblood of Any Successful Business

Steady flow. Qualified leads. Sales pipeline. If you’re a business owner, those three phrases are a major key to your success. They describe the essence of lead generation. It doesn’t matter what type of business you own or manage. Having a steady flow of qualified leads in your sales pipeline  (or sales funnel) is much…

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