How Much is a Lead Worth? Here’s a Quick Formula to Find Out.
Let’s pretend for a moment that I have been out generating leads for your business for a month, and I have a grocery sack of leads that are perfect for your business. (I know you are saying, “you can’t put my leads in a grocery sack.” I realize that. Let’s just go with it.) So,…read more
Lead Generation 101: Why It’s the Lifeblood of Any Successful Business
Steady flow. Qualified leads. Sales pipeline. If you’re a business owner, those three phrases are a major key to your success. They describe the essence of lead generation. It doesn’t matter what type of business you own or manage. Having a steady flow of qualified leads in your sales pipeline (or sales funnel) is much…read more