The #1 Thing Your Prospects Want to Know About YOU.
It’s really very simple, but most sales professionals completely avoid it. The reason is that they already know it themselves – and therefore incorrectly assume others do too. Any guesses? Do prospects want to know your experience? Your pricing? Your approach to business? All the services you offer? Your features and benefits? How to contact…read more
What is Strategic Marketing?
Is strategic marketing a buzz word for just “marketing” or “really cool marketing”? At MEMO, we don’t think so. Strategic marketing is how it’s sounds. It’s about being strategic with your marketing. In this article, we will describe in detail how to be strategic, show some examples from other companies and tell you how to…read more
Why People Don’t Buy from YOU!
In 2000, I had just started a new job. I was the director of a department that was now offering a new innovative service and I was responsible for getting the word out to our existing customers. I scheduled many meetings with our customers to show them what this new technology could do. I would…read more
Stop Wasting Time and Money on Marketing Tasks
Marketing professionals are NOTORIOUS for trying to be a “jack of all trades”. Often what that means is there is not enough time to do it all — and therefore all but the emergencies drop off the table. It’s unfortunate, but meaningful marketing tasks often fit in that category.read more
12 Tools I Couldn’t Run My Business Without (and Maybe You Shouldn’t Either)
My college professor always told me, “why reinvent the wheel?” If you are looking for ideas, find something you like and start with that. For instance, when my wife was bugging me to build a deck on the back of our last home, I didn’t try to imagine something from scratch. I immediately went to…read more
Strategic Marketing 101 for Sales Managers
If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat. That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective. And if you are a sales manager in one of these companies, you may also…read more
Why Starting with a Sample Marketing Plan Doesn’t Work
So you realize that your company is in desperate need of a marketing plan and you have never done one before. Therefore, you begin like any other person would in 2015 by Googling “Sample Marketing Plan” only to find a ton of samples and templates you can purchase and download.read more
5 Marketing Objectives Every Company Should Consider
If you’re interested in jump starting your marketing efforts, it’s important you first consider your purpose in doing so. It may have been your original intent to just “grow sales” but marketing really has more appropriate considerations than that. The key to success with your marketing is to understand what your potential marketing objectives are. …read more
Three Critical Elements to an Effective Marketing Plan Process
At MEMO, we try to help other businesses by teaching them strategic marketing. Our local marketing seminars have allowed us to trained over 100 business owners, and we look forward to training hundreds more. But recently, in a follow-up meeting with a business owner who had attended one of our seminars, I was asked a very…read more