For months, I’ve been trying to lose weight. I’ve used running apps. I’ve dropped all soda from my diet. I’ve even hired a personal trainer. All of these techniques have not given me the results I hoped for and dreamed about. The question I ask myself is: “Why?”
Have you ever been to the carnival? One of my favorite games there is the shooting target game where ducks, bullseyes, and other shapes travel horizontally at different speeds and you shoot to tip them over for points. Let me be clear. I don’t like to play it, I like to watch people play it. […]
Please note: This post is designed to help those who are new to blogging and/or those not achieving the results they want from blogging. Make sure you download the blogging template I have at the end of this post. Using it will really help you get the result you’re looking for. Have you ever wanted to […]
It’s really very simple, but most sales professionals completely avoid it. The reason is that they already know it themselves – and therefore incorrectly assume others do too. Any guesses? Do prospects want to know your experience? Your pricing? Your approach to business? All the services you offer? Your features and benefits? How to contact […]
We recently posted an article about leveraging Twitter to grow your business that was well-received by our readers. Based on the positive feedback we’ve received about that post, we figure it’s a good idea to further discuss the use of social media to help promote yourself or your business.
There is a lot of responsibility when you oversee a company’s strategic marketing. It’s because when you market for someone, you are influencing an audience’s perception about them. That’s what a brand is – the perception of something. When you are the owner of the company, marketing is impacting your personal brand too. Often marketers […]
One of the biggest temptations in marketing is based on the idea that “more must be better”. Many business owners dabble in a tremendous number of different market tactics — never truly investing the kind of resources necessary to be successful in any of them.
If you own a business or are a sales professional, I have a REAL question for you to think about. What do you do when an ideal prospect says, “I’m not interested“? If you are like most, you probably stop focusing on them. At best, you add them to an email newsletter list or something. But […]
Swish, gargle, rinse, repeat. That’s a familiar process. Our whole lives are filled with routine familiar processes. Commuting to and from work is a process. Preparing dinner is a process. And so is washing the dishes after dinner. Going out to eat is a process we use to avoid the process of washing dishes. The […]