The #1 Thing Your Prospects Want to Know About YOU.

It’s really very simple, but most sales professionals completely avoid it. The reason is that they already know it themselves – and therefore incorrectly assume others do too. Any guesses? Do prospects want to know your experience? Your pricing? Your approach to business? All the services you offer? Your features and benefits? How to contact […]

The Five MUSTS of Strategic Marketing

There is a lot of responsibility when you oversee a company’s strategic marketing.  It’s because when you market for someone, you are influencing an audience’s perception about them. That’s what a brand is – the perception of something. When you are the owner of the company, marketing is impacting your personal brand too. Often marketers […]