So you realize that your company is in desperate need of a marketing plan and you have never done one before. Therefore, you begin like any other person would in 2015 by Googling “Sample Marketing Plan” only to find a ton of samples and templates you can purchase and download.
If you’re interested in jump starting your marketing efforts, it’s important you first consider your purpose in doing so. It may have been your original intent to just “grow sales” but marketing really has more appropriate considerations than that. The key to success with your marketing is to understand what your potential marketing objectives are. […]
At MEMO, we try to help other businesses by teaching them strategic marketing. Our local marketing seminars have allowed us to trained over 100 business owners, and we look forward to training hundreds more. But recently, in a follow-up meeting with a business owner who had attended one of our seminars, I was asked a very […]
Is this situation happening to you and your company? Your company invests some money at a new marketing campaign hoping for good results; increased sales and new customers. Then over the next few months, everyday business keeps chugging along while slowly, creeping up the back of your neck, you suspect (and then finally realize) your […]
You own a small or mid-size company and you’ve grown the company steadily. As a budding entrepreneur, you probably were a jack of all trades, including the role of Marketing Director. Then you hired a sales team and thought that would be sufficient to maintain your growth. But now the sales manager is insisting the […]
Imagine receiving this text message from a close friend: “There is a tour bus parked in front of your home. Go outside and get in because I am taking you on a trip.” Based on your relationship, you probably go, but with no idea where you’re going. You’re just a passenger on a mystery bus, […]
Have you ever stopped to think about the companies you are most passionate about and the biggest supporter of? Personally, I am a big supporter of and passionate about Apple (cue the laughter). I mean, I have to be if my family owns 2 iMacs, a Macbook, a Macbook Pro, 4 iPhones 3 iPads, 2 […]
I have heard it almost weekly for my whole career. “Marketing does not work.” “Strategic marketing is too expensive.” “Marketing is not effective.” It’s been a challenge overcoming that mind-set.
Is strategic marketing a buzz word for just “marketing” or “really cool marketing”? At MEMO, we don’t think so. Strategic marketing is how it’s sounds. It’s about being strategic with your marketing. In this article, we will describe in detail how to be strategic, show some examples from other companies and tell you how to […]