Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing.
It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.
Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project.read more
Why Marketing Today Requires More Teacher and Less Salesman
In case you aren’t paying attention to marketing these days, there has been a change brought on by social media, SEO and the cultural distrust of sales in general. Look around and watch what’s happening to your favorite products and services. Watch the commercials (instead of skipping them) during your favorite reality show and you…read more
Why Strategic Marketing Can Be So Darn Frustrating
I have heard it almost weekly for my whole career. “Marketing does not work.” “Strategic marketing is too expensive.” “Marketing is not effective.” It’s been a challenge overcoming that mind-set.read more
Learn Why Your Prospects Aren’t Buying.
Here’s the most frequent conversation I have with business owners:
“My product / service is superior to what my competition offers, but my business isn’t growing – and I can’t understand why people are buying from them and not buying from me. It must be my marketing. Is that true?”read more
Why Marketing Works For Others But Doesn’t Work For You
For months, I’ve been trying to lose weight. I’ve used running apps. I’ve dropped all soda from my diet. I’ve even hired a personal trainer. All of these techniques have not given me the results I hoped for and dreamed about. The question I ask myself is: “Why?”read more
How To Solve Business Growth Problems with Outsourced Marketing
It’s often suggested that “sales covers up many problems in business”, and although it’s often true, it doesn’t mean it’s a mantra we should just accept. For instance, when you find sales is covering up inefficiencies in your business, that’s a problem you shouldn’t ignore. Inefficiencies can be in operations, administrative or personnel. They can be…read more
Does Your Company Need a Marketing Audit?
Is this situation happening to you and your company? Your company invests some money at a new marketing campaign hoping for good results; increased sales and new customers. Then over the next few months, everyday business keeps chugging along while slowly, creeping up the back of your neck, you suspect (and then finally realize) your…read more
Why Blogging is Good for Strategic Marketing
Please note: This post is designed to help those who are new to blogging and/or those not achieving the results they want from blogging. Make sure you download the blogging template I have at the end of this post. Using it will really help you get the result you’re looking for. Have you ever wanted to…read more