We receive calls every day from companies asking for help with their marketing. We are often asked to help with social media, with redoing a website, helping with branding, or even doing a direct mailer. While we are skilled and equipped to help with any of these components, and love to do them, the first […]
1. Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing. It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy. Anyways, after a little […]
How to start blogging (even if you’re NOT a writer)
What if I told you that there was a marketing tool that was free to use, can help you to be seen by your target audience as a subject matter expert, and you only have to invest 30 minutes per week to make it work for you? Would you want to know what it is […]
It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.
Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project.
The Power of Being Specific
Although more than a week has gone by, I can’t stop thinking about it.
The World Series.
The funny thing is, although I would call myself a sports fan, I would never consider myself a baseball fan. Maybe at one point in my life, but certainly not today.
Why People Don’t Buy from YOU!
In 2000, I had just started a new job. I was the director of a department that was now offering a new innovative service and I was responsible for getting the word out to our existing customers. I scheduled many meetings with our customers to show them what this new technology could do. I would […]
Marketing professionals are NOTORIOUS for trying to be a “jack of all trades”. Often what that means is there is not enough time to do it all — and therefore all but the emergencies drop off the table. It’s unfortunate, but meaningful marketing tasks often fit in that category.
My college professor always told me, “why reinvent the wheel?” If you are looking for ideas, find something you like and start with that. For instance, when my wife was bugging me to build a deck on the back of our last home, I didn’t try to imagine something from scratch. I immediately went to […]