It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.
Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project. I was so excited. The job was so big, I was actually able to purchase a new computer to do the project on, and I had no idea how I was going to get all the work done.
The World Series.
The funny thing is, although I would call myself a sports fan, I would never consider myself a baseball fan. Maybe at one point in my life, but certainly not today.
Now, I’m sure you would expect something like that to be said from a marketing firm, but I promise you, it’s not an irresponsible comment.
The reality is that most people spend money on marketing with no consideration for the bigger picture as to why they are spending it and how it will help. They just see it as a “necessary evil” and hope and pray it works.
(I know you are saying, “you can’t put my leads in a grocery sack.” I realize that. Let’s just go with it.)
So, I have this grocery sack of leads that are perfect for your business – and I want to sell them to you for $30 each? Is that a good deal for you?
If you are in ANY type of business, I want to share with you what you MUST do to respond. In this article, I’m going to share with you the 3 critical things to address in your business before the end of this year – because time is of the essence in this new economy.
Do you really need to spend money in ways you haven’t to this point? Well, not necessarily.
Often we tell companies that hiring a marketing professional is just not worth the money for their situation. It can be expensive with not enough benefit for certain situations.
But in other situations, you are silly NOT to invest in marketing.
“I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key. That key is Russian national interest.”
To some business owners, the importance of blogging may also seem like a riddle, wrapped in a mystery, inside an enigma. To help solve that riddle, we’re going to take a closer look at why blogging is key to your business interest and how writing blogs can lead to victory over your competition.