If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat. That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective.
So you realize that your company is in desperate need of a marketing plan and you have never done one before. Therefore, you begin like any other person would in 2015 by Googling “Sample Marketing Plan” only to find a ton of samples and templates you can purchase and download.
You see, every time I watch Rudy, I get charged up for my business. And the reason is simple. It’s the 5 principles that Rudy lives by that should be seen in every business owner. Rudy’s principles are great principles of business and life.
There is an honest reason a prospect says, “I’m not interested” and that is, they can’t explain how they really feel. Therefore, it’s much easier to just say, “I’m not interested” either verbally or through their actions.
If this is a question you are asking yourself… congratulations! That means your company must be on solid footing and doing well. But it seems you may think you COULD be doing better. And with the right marketing director, that may be true.
There is a lot of responsibility when you oversee a company’s strategic marketing. It’s because when you market for someone, you are influencing an audience’s perception about them. That’s what a brand is – the perception of something.
If you are in ANY type of business, I want to share with you what you MUST do to respond. In this article, I’m going to share with you the 3 critical things to address in your business before the end of this year – because time is of the essence in this new economy.
Our whole lives are filled with routine familiar processes. Commuting to and from work is a process. Preparing dinner is a process. And so is washing the dishes after dinner. Going out to eat is a process we use to avoid the process of washing dishes.
Too often, business “shoot” at anything and everything hoping to land a new customer. Unfortunately, businesses forget that they can’t be everything to everybody — and what happens, as a result, is customers expectations are not met and you end up serving customers you aren’t best equipped to serve.