Big corporations market their business on Twitter. Small companies market their business on Twitter. Is your company marketing your business on Twitter? If not, why not?
I suspect, if you’re not marketing on Twitter, it’s because you don’t know how to do it successfully. Otherwise, you would already be doing it and reaping the profitable rewards, right?
No Proven Formula to Successful Twitter Marketing
Because Twitter is relatively new as a content marketing platform and there’s no proven formula to obtain a substantial return on the required investment of time, it’s understandable that you’ve focused your online content marketing efforts elsewhere. But as Twitter’s influence grows, your competitors who are implementing Twitter strategies are gaining an advantage over you.
The old adage about successful sales, “Location, location, location.” applies to Twitter, because it is one of the most important online locations to meet your existing and new customers. Perhaps the time has arrived for you to learn how to use this important social site to your advantage.
With that in mind, we’ve taken the time to find some websites that provide insights about how to leverage Twitter to help grow your business. Here are 8 sites you can visit to start learning more about tweeting your way to successful Twitter marketing.
1. Grow Your Business with Twitter
via Twitter.com
The best place to start learning about content marketing on Twitter is from the horse’s mouth: Twitter’s own page about how to grow your business with Twitter, where you can learn the basics, read some success stories, and access their Help Center. Learn how to grow your business with Twitter here.
2. Business Lessons from the Justin Bieber Twitter Account
via About.com
Justin Beiber is one of the most successful users of Twitter. Some lessons you can learn from him include sharing and creating conversations with followers, as well as how to successfully promote yourself. Learn business lessons from the Justin Bieber Twitter account here.
3. How to Use Twitter Hashtags as a Prospecting Tool
This article will help you understand why you should use hashtags as a prospecting tool, how to find relevant hashtags and monitor them, and how to add value to the conversation. Learn how to use Twitter hashtags as a prospecting tool here.
4. HOW TO: Build A Twitter Strategy for Your Business
via Mashable
On this site, you can learn how to choose an appropriate audience, how people “speak” on Twitter, how to set a goal and track it, and to define your approach. Learn how to build a Twitter strategy for your business here.
5. The Small Business Guide to Twitter
via Simply Business
This site presents many lessons about Twitter, including what is is good for, how to choose a good handle, deciding what to tweet, and the difference between a DM & an @ reply. Read the small business guide to Twitter here.
6. The Top Strategies: Using Twitter for Business
via Grasshopper Insights for Entrepreneurs
This site examines why Twitter for business matters, which tracking tools to use, why saying “Thank you” is important, and when you should engage other users. Learn some top Twitter strategies for business here.
7. Twitter Strategies for the B2B Marketer
via ReTargeter
This article provides useful Twitter tips about how to look professional, what to pay attention to, and the importance of staying active. Learn Twitter strategies for the B2B marketer here.
8. Using Twitter Effectively for Small Business Marketing Strategies
via Professional Learning Institute
This article provides Twitter strategy tips about the types of profiles to avoid, maintaining consistency, fact checking, and the 80/20 rule. Learn about using Twitter effectively for small business marketing strategies here.
On Your Mark, Get Set, Go Tweet!
Once you’ve acquired a bit of knowledge about how to leverage Twitter to grow your business, the next step is to actually start tweeting, so you can acquire some first-hand knowledge from your hands-on experience.
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