If you’re interested in jump starting your marketing efforts, it’s important you first consider your purpose in doing so. It may have been your original intent to just “grow sales” but marketing really has more appropriate considerations than that.
The key to success with your marketing is to understand what your potential marketing objectives are. Determining these will help you set the right goals for your marketing efforts, and thus ultimately “grow sales”.
Here are five marketing objectives we demand our clients consider.
Do We Need to Build Brand Awareness?
An excellent way to leverage marketing is to build your brand awareness. If you have a sales team, their work will be much easier if your business name is recognized in the market their selling to.
Do We Need to Educate Our Ideal Prospects?
If you offer a product or service that is unique in its space, then your marketing can be a tremendous asset to educating your ideal prospects. Buyers are not buyers if they don’t understand your value proposition and why they should buy from you vs. all the other ways they can spend their money to solve the problem.
Do We Need to Establish Ourselves as Experts?
Especially when you provide professional services, it is critical you consider developing your reputation of expertise in your field. Marketing is a great way to do just that. Buyers want to know they are buying from someone who knows how to solve their pain (even if you don’t happen to have tremendous experience in doing so).
Do We Need to Generate More Leads?
We all need that, right? Well most small companies must just think this happens without planning and effort because so many are not making this an important objective. When it is important, it’s something you track and measure. That’s the best way to get the results you want.
Do We Need to Grow Loyalty and Retain Clients?
Marketing can achieve this as well. It’s wonderful when businesses focus on enhancing the relationship they have with existing clients. And they are the most cost effective resource for NEW business as well.
Take some time and really think about what your business needs. Then make a plan to get there. If you need some help, here is a great resource to get you on your way to making the best plan for your business.