What if I told you that there was a marketing tool that was free to use, can help you to be seen by your target audience as a subject matter expert, and you only have to invest 30 minutes per week to make it work for you? Would you want to know what it is and how to use it? I would!
Now before you go on to say that you are not a writer, I will tell you that I have never thought I was either. But I want to share with you some really simple tips (and a really cool template) that will help you start blogging and make this simpler than any marketing you’ve ever done.
Tip #1: Keep it Simple
Often you might be tempted to think you need to write long and share a lot, but honestly, the most effective posts are ones that focus on ONE THING. Just talk about one topic. If you find yourself shifting to another, stop and recognize you just thought of another blog topic to write about.
Tip #2: Be Helpful
Another simple trick when you start blogging is to do it with the intent to help. Don’t be in sales mode. Don’t be in lecture mode. Truly mean to help others and it will come back to you in the form of being thought of as a “subject matter expert.”
Tip #3: Be Authentic
I would like to tell you that you can hire someone else to write for you, but in most cases when you do that, you miss the opportunity for someone to truly see who you are. If you are just trying to provide information for your audience, or you are blogging for the search engines (which are two other reasons to blog), then it’s a different story. But if you are blogging to be seen as a subject matter expert, you need to do the writing yourself.
Share experiences, problems, and ideas with your audience. Everyone knows you’re not perfect. You become more real and more influential if you share your challenges as often as you share your accomplishments.
So how do I start blogging?
Well, the first question is, do you have a blogging platform already (like WordPress)? Many websites are made in WordPress and if your’s is, you already have what you need. If your website is not made in WordPress, you still could have a blogging platform installed. Check with your web developer to be sure. If nothing else, you can always subscribe to a free service from a site like WordPress.com or Blogger.com
Second, consider your audience you are targeting. Make it your IDEAL customer. Don’t make it a broad type of persona, be as specific as possible and you will have more success. After you define your audience type, make a list of problems you know they have that you have expertise in. Brainstorm as many as you can think of.
And finally, download our blogging format template to start blogging right. It makes blogging super simple and keeps the format perfect for your readers.