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Best of 2017: Looking Back at Our Top 10 Blog Posts of the Year

1. A Guide to an Effective CEO LinkedIn Profile I’m one of those people on LinkedIn every week, looking at status updates, news articles, profiles of connections, searching for potential referral partners and more.  And I can say, with proven consistency and honest conviction, the role in companies that need the MOST help on LinkedIn…

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Get Your Game On—Sales and Marketing Partnerships For the Win!

Dear Professional Salesperson: Can we speak candidly for a moment? You are awesome.  You’re a Rockstar.  You are kicking it DAILY.  Beating quotas.  Taking down your competition.  Running your race with honor, medals, and awards.  Confetti flying in the air.  You are moving your product and/or services forward in the market.  You are getting it…

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Why Marketing Today Requires More Teacher and Less Salesman

In case you aren’t paying attention to marketing these days, there has been a change brought on by social media, SEO and the cultural distrust of sales in general. Look around and watch what’s happening to your favorite products and services.  Watch the commercials (instead of skipping them) during your favorite reality show and you…

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How Marketing Can Increase Your Sales and Revenue Growth in 2016

Limited sales and no revenue growth; what’s missing? Entrepreneurial companies around the world often tend to focus most of their time and energy on creation of innovative products and solutions, securing resources, hiring the most competent teams, making operations smoother and more efficient, acquiring services of the best legal advisers, programmers and accountants, and introducing…

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Strategic Marketing 101 for Sales Managers

If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat.  That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective. And if you are a sales manager in one of these companies, you may also…

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