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Marketing Proposal Tips When Hiring a Marketing Agency

You own a small or mid-size company and you’ve grown the company steadily. As a budding entrepreneur, you probably were a jack of all trades, including the role of Marketing Director. Then you hired a sales team and thought that would be sufficient to maintain your growth. But now the sales manager is insisting the…

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3 Steps to Determining Your Ideal Customer Profile

Have you ever been to the carnival?  One of my favorite games there is the shooting target game where ducks, bullseyes, and other shapes travel horizontally at different speeds and you shoot to tip them over for points. Let me be clear.  I don’t like to play it, I like to watch people play it….

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Best of 2016: Looking Back at Our Top 10 Blog Posts of the Year

  1.  Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing. It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy. Anyways, after a little…

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4 Pillars of the Strategic Marketing Process

Swish, gargle, rinse, repeat. That’s a familiar process. Our whole lives are filled with routine familiar processes. Commuting to and from work is a process. Preparing dinner is a process. And so is washing the dishes after dinner. Going out to eat is a process we use to avoid the process of washing dishes. The…

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Marketing Concept: Market Your “Why”

Have you ever stopped to think about the companies you are most passionate about and the biggest supporter of? Personally, I am a big supporter of and passionate about Apple (cue the laughter). I mean, I have to be if my family owns 2 iMacs, a Macbook, a Macbook Pro, 4 iPhones 3 iPads, 2…

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Marketing Concept: Share Your Company’s Marketing Objectives

Imagine receiving this text message from a close friend: “There is a tour bus parked in front of your home. Go outside and get in because I am taking you on a trip.” Based on your relationship, you probably go, but with no idea where you’re going. You’re just a passenger on a mystery bus,…

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5 Things I Learned in 2015 about Marketing

In 2015, MEMO Marketing Group had such a growth year in so many ways.  As I reflect on that topic, I could probably write 10 articles on different 10 different subjects just based on that opening sentence, but I wanted to share with you 5 things I learned about this ever-changing profession we call marketing….

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10 Things Other Businesses Can Teach You About Your Go To Market Strategy

Have you ever been “WOWED” by another company?  Sure you have.  It happens to me a lot. And it’s something I have started to take note of more often. As I see it, if I felt that way, how do you think others reacted as well?  And, if it leaves a positive feeling for everyone, the…

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How to Hire a Marketing Consultant.

You want to grow your business. You’ve tried to do marketing in-house for quite some time – and it’s NOT gone as expected.  Now it’s time to admit, with all the various types of activities that marketing requires, your organization just can’t focus on marketing AND your clients. Let’s face it.  Marketing has become so…

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Why It’s Imperative You Change Your Business Model NOW – The New Economy.

So you assume the title of this post seems too radical…. too reactive…. to emotional.  But honestly, it’s something you need to take very seriously. If you are in ANY type of business, I want to share with you what you MUST do to respond.  In this article, I’m going to share with you the 3 critical…

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