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The Power of Being Specific

Although more than a week has gone by, I can’t stop thinking about it.

The World Series.

The funny thing is, although I would call myself a sports fan, I would never consider myself a baseball fan. Maybe at one point in my life, but certainly not today.

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Here’s How to Determine Your 2017 Marketing Budget [a.k.a. Our Super Simple Formula]

I want to give you permission to spend money on marketing in 2017.Now, I’m sure you would expect something like that to be said from a marketing firm, but I promise you, it’s not an irresponsible comment.The reality is that most people spend money on marketing with no consideration for the bigger picture as to…

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How to start blogging (even if you’re NOT a writer)

What if I told you that there was a marketing tool that was free to use, can help you to be seen by your target audience as a subject matter expert, and you only have to invest 30 minutes per week to make it work for you?  Would you want to know what it is…

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Use Periscope Live Stream for Business Marketing

Have you broadcast a Periscope live stream yet? We suspect your answer is either “No.” or “What’s a Periscope live stream?” That’s okay; you’re not alone. The incredibly rapid growth of social media on the web makes it difficult to keep up with all of the new business marketing tools available. There’s simply not enough…

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Online Reputation Management: It’s time to take it seriously

Imagine this scenario: You are a Restaurant Manager and in the last two months you notice a sudden drop in sales and your customer size starts decreasing. You start wondering what the reason for all this could be. One day you decide to do a Google search on your restaurant and stumble upon a highly negative…

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Blogging 101 – Why is Blogging Important to your Business?

During a radio broadcast in October 1939, Winston Churchill spoke about the possible future actions of Russia’s government. His statement on that subject has since become one of his many famous quotes. He said:

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Web Development 101: What You Need To Know

Are you unsure how to get started with your website? You need to ask yourself the question What type of website do I want? Design is definitely important, but it should not be your first concern. Initially you need to find a structure that suits your business best. 

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10 Things Other Businesses Can Teach You About Your Go To Market Strategy

Have you ever been “WOWED” by another company?  Sure you have.  It happens to me a lot. And it’s something I have started to take note of more often. As I see it, if I felt that way, how do you think others reacted as well?  And, if it leaves a positive feeling for everyone, the…

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How Marketing Can Increase Your Sales and Revenue Growth in 2016

Limited sales and no revenue growth; what’s missing? Entrepreneurial companies around the world often tend to focus most of their time and energy on creation of innovative products and solutions, securing resources, hiring the most competent teams, making operations smoother and more efficient, acquiring services of the best legal advisers, programmers and accountants, and introducing…

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Best of 2015: Looking Back at Our Top 10 Blog Posts of the Year

1. Why Marketing Today Requires More Teacher and Less Salesman In case you aren’t paying attention to marketing these days, there has been a change brought on by social media, SEO and the cultural distrust of sales in general.         2. Strategic Marketing 101 for Sales Managers If you are like many sales-driven organizations,…

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