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Why Blogging is Good for Strategic Marketing

Please note: This post is designed to help those who are new to blogging and/or those not achieving the results they want from blogging. Make sure you download the blogging template I have at the end of this post.  Using it will really help you get the result you’re looking for. Have you ever wanted to…

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How to Budget For Marketing

If we had to come up with one word to describe how to budget for marketing, that word might be “balance.” Of course, that word can be applied to any area of a business, but it might be most critical for marketing because it is such a fluid aspect of a successful organization. Unlike many…

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Should I Hire a Marketing Director?

If this is a question you are asking yourself… congratulations!  That means your company must be on solid footing and doing well.  But it seems you may think you COULD be doing better.  And with the right marketing director, that may be true. But honestly, not EVERY company should hire a marketing director. The question: is…

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The Five MUSTS of Strategic Marketing

There is a lot of responsibility when you oversee a company’s strategic marketing.  It’s because when you market for someone, you are influencing an audience’s perception about them. That’s what a brand is – the perception of something. When you are the owner of the company, marketing is impacting your personal brand too. Often marketers…

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Marketing Proposal Tips When Hiring a Marketing Agency

You own a small or mid-size company and you’ve grown the company steadily. As a budding entrepreneur, you probably were a jack of all trades, including the role of Marketing Director. Then you hired a sales team and thought that would be sufficient to maintain your growth. But now the sales manager is insisting the…

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3 Steps to Determining Your Ideal Customer Profile

Have you ever been to the carnival?  One of my favorite games there is the shooting target game where ducks, bullseyes, and other shapes travel horizontally at different speeds and you shoot to tip them over for points. Let me be clear.  I don’t like to play it, I like to watch people play it….

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Best of 2016: Looking Back at Our Top 10 Blog Posts of the Year

  1.  Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing. It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy. Anyways, after a little…

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4 Pillars of the Strategic Marketing Process

Swish, gargle, rinse, repeat. That’s a familiar process. Our whole lives are filled with routine familiar processes. Commuting to and from work is a process. Preparing dinner is a process. And so is washing the dishes after dinner. Going out to eat is a process we use to avoid the process of washing dishes. The…

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Marketing Concept: Share Your Company’s Marketing Objectives

Imagine receiving this text message from a close friend: “There is a tour bus parked in front of your home. Go outside and get in because I am taking you on a trip.” Based on your relationship, you probably go, but with no idea where you’re going. You’re just a passenger on a mystery bus,…

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Marketing Concept: Market Your “Why”

Have you ever stopped to think about the companies you are most passionate about and the biggest supporter of? Personally, I am a big supporter of and passionate about Apple (cue the laughter). I mean, I have to be if my family owns 2 iMacs, a Macbook, a Macbook Pro, 4 iPhones 3 iPads, 2…

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