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Failing to Plan is Planning to Fail. Should You Take This Risk with Your Marketing Plan?

We receive calls every day from companies asking for help with their marketing.  We are often asked to help with social media, with redoing a website, helping with branding, or even doing a direct mailer.  While we are skilled and equipped to help with any of these components, and love to do them, the first…

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Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing.

It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.

Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project.

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“Do I Need to Outsource My Marketing?” Answer These 6 Questions to Find Out.

You’ve built your business to this point without someone assisting you with marketing. You’ve worked hard networking, gotten referrals, and grew steady while investing little out of pocket in marketing.Do you really need to spend money in ways you haven’t to this point? Well, not necessarily.Often we tell companies that hiring a marketing professional is…

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Why Marketing Today Requires More Teacher and Less Salesman

In case you aren’t paying attention to marketing these days, there has been a change brought on by social media, SEO and the cultural distrust of sales in general. Look around and watch what’s happening to your favorite products and services.  Watch the commercials (instead of skipping them) during your favorite reality show and you…

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Why Strategic Marketing Can Be So Darn Frustrating

I have heard it almost weekly for my whole career. “Marketing does not work.” “Strategic marketing is too expensive.” “Marketing is not effective.” It’s been a challenge overcoming that mind-set.

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Use Data to Get Results from Facebook [Hint: #6 will surprise you]

One of the many items I mentioned as major “a-ha” we learned in 2015 was the importance of Facebook as a business to business marketing platform. If you don’t remember that blog post, you can click here to go read it. Recently, one of the sites I follow, Buzzsumo wrote an interesting post on Facebook.  Seems…

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Learn Why Your Prospects Aren’t Buying.

Here’s the most frequent conversation I have with business owners:

“My product / service is superior to what my competition offers, but my business isn’t growing – and I can’t understand why people are buying from them and not buying from me.  It must be my marketing.  Is that true?”

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Why Marketing Works For Others But Doesn’t Work For You

For months, I’ve been trying to lose weight. I’ve used running apps. I’ve dropped all soda from my diet. I’ve even hired a personal trainer. All of these techniques have not given me the results I hoped for and dreamed about. The question I ask myself is: “Why?”

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How To Solve Business Growth Problems with Outsourced Marketing

It’s often suggested that “sales covers up many problems in business”, and although it’s often true, it doesn’t mean it’s a mantra we should just accept.  For instance, when you find sales is covering up inefficiencies in your business, that’s a problem you shouldn’t ignore. Inefficiencies can be in operations, administrative or personnel.  They can be…

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Does Your Company Need a Marketing Audit?

Is this situation happening to you and your company? Your company invests some money at a new marketing campaign hoping for good results; increased sales and new customers. Then over the next few months, everyday business keeps chugging along while slowly, creeping up the back of your neck, you suspect (and then finally realize) your…

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