How many minutes has it been since you’ve used an app on your phone? For many of you, you’re probably reading this on your phone right now! Mobile smartphones are the way of the world, and in the U.S., Americans spend upwards of 5.4 hours per day on their phone. So if this is the […]
I’ve found myself talking a lot about referrals over the last few weeks. And that’s because I’ve found myself talking to a lot of business people who want to grow business. Here’s what I find interesting about the whole topic. If I ask 100 people to tell me the most common way they get new clients, […]
If you are like many sales-driven organizations, marketing (if done at all at your company) takes a back seat. That’s because most companies don’t understand how helpful marketing can be in complementing the sales process and making it more effective. And if you are a sales manager in one of these companies, you may also […]
Dear Professional Salesperson: Can we speak candidly for a moment? You are awesome. You’re a Rockstar. You are kicking it DAILY. Beating quotas. Taking down your competition. Running your race with honor, medals, and awards. Confetti flying in the air. You are moving your product and/or services forward in the market. You are getting it […]
I’m one of those people on LinkedIn every week, looking at status updates, news articles, profiles of connections, searching for potential referral partners and more. And I can say, with proven consistency and honest conviction, the role in companies that need the MOST help on LinkedIn is the CEO. I mention this to most CEOs […]
If you’ve ever seen the movie Field of Dreams starring Kevin Costner, you will undoubtedly remember the famous line, “If You Build It, They Will Come”. In the movie, Ray (Costner) hears voices from the cornfields in Iowa, where he was told to build a baseball field so the 1919 Chicago White Sox could play […]
Often CEOs are removed from the day to day marketing efforts and have a hard time knowing for sure if the investment in marketing is being spent wisely or not. Not to mention that marketing tactics are changing faster than most people can catch up, how can you possibly know if you are spending the […]
If you’re of a certain age, even if you don’t want to admit it, the words “Knowledge Is Power” bring back memories of a favorite Saturday morning cartoon called Schoolhouse Rock. Schoolhouse Rock had fun, catchy jingles designed to help kids learn the basic laws of grammar, math, government, and history. I loved that series […]
Many CEOs believe that once they hire marketing resources for the company, their responsibility to marketing is over —but that can’t be farther from the truth. As a matter of fact, the CEO probably has the most critical role of all when it comes to marketing the company. That’s because their influence affects everyone else. […]
Uncategorized
You talk the talk but do you walk the walk?
What do you think your prospects and existing clients hear from your company? I promise you that they hear more than just what your sales and operations people are saying to them. As a matter fact, they’re “hearing” more than you may even know. You see, your prospects and existing clients are also paying attention […]