Get Your Game On—Sales and Marketing Partnerships For the Win!

Dear Professional Salesperson: Can we speak candidly for a moment? You are awesome.  You’re a Rockstar.  You are kicking it DAILY.  Beating quotas.  Taking down your competition.  Running your race with honor, medals, and awards.  Confetti flying in the air.  You are moving your product and/or services forward in the market.  You are getting it…

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A Guide to an Effective CEO LinkedIn Profile

I’m one of those people on LinkedIn every week, looking at status updates, news articles, profiles of connections, searching for potential referral partners and more.  And I can say, with proven consistency and honest conviction, the role in companies that need the MOST help on LinkedIn is the CEO.I mention this to most CEOs I…

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“If You Build It, They Will Come”—How to Ensure Your Marketing Plan Will Fail

If you’ve ever seen the movie Field of Dreams starring Kevin Costner, you will undoubtedly remember the famous line, “If You Build It, They Will Come”. In the movie, Ray (Costner) hears voices from the cornfields in Iowa, where he was told to build a baseball field so the 1919 Chicago White Sox could play…

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Are Your Marketing Dollars Being Spent Wisely? Here are 8 Questions to Ask.

Often CEOs are removed from the day to day marketing efforts and have a hard time knowing for sure if the investment in marketing is being spent wisely or not.  Not to mention that marketing tactics are changing faster than most people can catch up, how can you possibly know if you are spending the…

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Is Your Company Effective with Their Marketing Efforts? Here’s why Knowledge is Power.

If you’re of a certain age, even if you don’t want to admit it, the words “Knowledge Is Power” bring back memories of a favorite Saturday morning cartoon called Schoolhouse Rock. Schoolhouse Rock had fun, catchy jingles designed to help kids learn the basic laws of grammar, math, government, and history.  I loved that series…

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5 Things Every CEO Should Do to Help Their Company’s Marketing Program.

Many CEOs believe that once they hire marketing resources for the company, their responsibility to marketing is over —but that can’t be farther from the truth. As a matter of fact, the CEO probably has the most critical role of all when it comes to marketing the company. That’s because their influence affects everyone else….

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You talk the talk but do you walk the walk?

What do you think your prospects and existing clients hear from your company? I promise you that they hear more than just what your sales and operations people are saying to them. As a matter fact, they’re “hearing” more than you may even know. You see, your prospects and existing clients are also paying attention…

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Failing to Plan is Planning to Fail. Should You Take This Risk with Your Marketing Plan?

We receive calls every day from companies asking for help with their marketing.  We are often asked to help with social media, with redoing a website, helping with branding, or even doing a direct mailer.  While we are skilled and equipped to help with any of these components, and love to do them, the first…

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Here’s why “lack of time” or “lack of money” should never be excuses for lack of marketing.

It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.

Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project.

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“Do I Need to Outsource My Marketing?” Answer These 6 Questions to Find Out.

You’ve built your business to this point without someone assisting you with marketing. You’ve worked hard networking, gotten referrals, and grew steady while investing little out of pocket in marketing.Do you really need to spend money in ways you haven’t to this point? Well, not necessarily.Often we tell companies that hiring a marketing professional is…

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