It was 2008 and I was starting my own business. Not on my own accord mind you. The engineering firm I was Marketing Director for had a downturn due to the economy.
Anyways, after a little over a month of owning this new “marketing firm” (AKA me), I was able to land my first project. I was so excited. The job was so big, I was actually able to purchase a new computer to do the project on, and I had no idea how I was going to get all the work done.
Although more than a week has gone by, I can’t stop thinking about it.
The World Series.
The funny thing is, although I would call myself a sports fan, I would never consider myself a baseball fan. Maybe at one point in my life, but certainly not today.
I want to give you permission to spend money on marketing in 2017.
Now, I’m sure you would expect something like that to be said from a marketing firm, but I promise you, it’s not an irresponsible comment.
The reality is that most people spend money on marketing with no consideration for the bigger picture as to why they are spending it and how it will help. They just see it as a “necessary evil” and hope and pray it works.
What if I told you that there was a marketing tool that was free to use, can help you to be seen by your target audience as a subject matter expert, and you only have to invest 30 minutes per week to make it work for you? Would you want to know what it is and how to use it? I would!
We recently posted an article about leveraging Twitter to grow your business that was well-received by our readers. Based on the positive feedback we’ve received about that post, we figure it’s a good idea to further discuss the use of social media to help promote yourself or your business.
Let’s pretend for a moment that I have been out generating leads for your business for a month, and I have a grocery sack of leads that are perfect for your business.
(I know you are saying, “you can’t put my leads in a grocery sack.” I realize that. Let’s just go with it.)
So, I have this grocery sack of leads that are perfect for your business – and I want to sell them to you for $30 each? Is that a good deal for you?
So you assume the title of this post seems too radical…. too reactive…. to emotional. But honestly, it’s something you need to take very seriously.
If you are in ANY type of business, I want to share with you what you MUST do to respond. In this article, I’m going to share with you the 3 critical things to address in your business before the end of this year – because time is of the essence in this new economy.
Steady flow. Qualified leads. Sales pipeline. If you’re a business owner, those three phrases are a major key to your success. They describe the essence of lead generation. It doesn’t matter what type of business you own or manage. Having a steady flow of qualified leads in your sales pipeline (or sales funnel) is much better than suddenly being inundated with too many requests for products or services that all need to be fulfilled immediately. That concept applies to both business-to-consumer (B2C) and business-to-business (B2B) companies.
You’ve built your business to this point without someone assisting you with marketing. You’ve worked hard networking, gotten referrals, and grew steady while investing little out of pocket in marketing.
Do you really need to spend money in ways you haven’t to this point? Well, not necessarily.
Often we tell companies that hiring a marketing professional is just not worth the money for their situation. It can be expensive with not enough benefit for certain situations.
But in other situations, you are silly NOT to invest in marketing.
During a radio broadcast in October 1939, Winston Churchill spoke about the possible future actions of Russia’s government. His statement on that subject has since become one of his many famous quotes. He said:
“I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma; but perhaps there is a key. That key is Russian national interest.”
To some business owners, the importance of blogging may also seem like a riddle, wrapped in a mystery, inside an enigma. To help solve that riddle, we’re going to take a closer look at why blogging is key to your business interest and how writing blogs can lead to victory over your competition.