10 Places to Focus Your Marketing Efforts in 2019
As 2018 comes to a close, many business owners start to turn their attention toward planning for 2019. And if you are like most, your intent is to grow. (I know mine is!)
It’s always helpful to know where things are going with marketing trends and technology, and for that at Studio 13, we asked Matt Maudlin, President / CEO of MEMO Marketing Group to share what they see as the top 10 marketing trends of 2019. And here are our five favorite.
1. Companies must leverage referral marketing and brand advocates.
In the age of “fake news,” people are becoming more cynical, relying less one what they read online and more dependent on what they hear from those they trust. Identify people who can be ambassadors for your company and your message. Encourage existing clients to help spread the word about your business as well.
2. Consumers will expect more corporate transparency.
As social media continues to evolve, consumers want better relationships with the products and services they use. This is best done by openly sharing your people, your vision, and your purpose. Be genuine about your employees and about your company.
3. No stock photography!
Show who you are visually as well as in messaging. If you are going to do trend #2 correctly, you’re going to be genuine with your photos as well. Regardless of improved cell phone camera quality for personal use, people expect business images to be professional. Photography is NOT a place to cut corners. Hire the best!
4. Build a community around your business .
Look to have events, special online groups, or other creative ideas to engage your community. Often people use tools such as social media platforms (like Facebook, LinkedIn, etc) and therefore reaching your audience means you are at the mercy of their tool — and it changes all the time! Control your community, and don’t let someone else control it for you.
5. Interactive mobile is now.
Millennials now represent the largest segment of buyers in America, and they do everything through their phone. So to gain their attention, you have to engage them interactively through their phones. Get into their pockets with your marketing!
6. Live video will continue to grow.
For many businesses, in 2019, this will be a game changer. The ability to reach your target audience and existing clients instantly for free on platforms like Facebook will be a powerful tool for many businesses. If you aren’t experimenting with live video in your business, I would encourage you to do so. Many new tools have come about that are creating instant engagement with prospects and clients online. Also, those live sessions get recorded and offer opportunity to reach stragglers as well.
7. Storytelling is king.
Today’s consumer is drawn to a good story — and they are willing to put there money in places that connect with them through story. Share how you help or serve people instead of selling to people.
8. Use only native advertising techniques across various platforms
It use to be acceptable to broadcast the same message across all social media platforms. Now… well not if you want engagement. It’s critical you understand how each platform works and how to communicate your message the best way on each.
9. Machine learning for personalization
Online bots and voice search is all the rage (think Alexa). Companies that are best equipped to leverage these tools will have a leg up on their competition. This technology will only grow in 2019.
10. Creativity must be a key component of everything.
There is so much “noise” in the marketplace. If you want to get the attention of your ideal prospect, you must be creative. And in 2019, this will be even more critical.
What are some of your noticeable trends for 2019? We would love to hear from you. Just let us know by posting your comments below.